Serdang, 17^th May 2026 – The Entrepreneurship Secretariat (K10.BIZ) under the Majlis Perwakilan Kolej (MPK) Kolej Sepuluh, Session 2025/2026, successfully organized Hustle On The Biz (HOB) 3.0 which was held from 15^th to 17^th May 2026 at the Women's Block Parking Area, Kolej Sepuluh, Universiti Putra Malaysia (UPM).

The three-day program was organized in collaboration with the Kolej Sepuluh Management, the Student Affairs Division (BHEP), the UPM Student Union (KM) and supported by several sponsors, including Minilux.co, Vertico and Aynuf Enterprise. HOB 3.0 aimed to cultivate an entrepreneurial mindset among students while providing a platform for young entrepreneurs to display their products and strengthen their business skills.

Throughout the event, participants and visitors enjoyed a variety of engaging activities including a sales bazaar, the Pour Your Own Cup (PYOC) workshop, the Kampung Kitchen Challenge (KKC), Zumbastic Rush, an Essential Oil workshop and YouthVenture. These activities offered valuable hands-on learning experiences while attracting students, staff, and members of the surrounding community.

Beyond promoting entrepreneurship, the program also enhanced participant’s communication, leadership, creativity, and teamwork skills. The enthusiastic participation of vendors, students and visitors throughout the three-day event reflected the powerful support and positive reception received by HOB 3.0.

Overall, Hustle On The Biz (HOB) 3.0 successfully achieved its aims by creating a vibrant entrepreneurial environment while contributing to student’s personal and professional development. The program can be continued organize as a valuable platform for nurturing innovative, competitive, and entrepreneurial graduates.

Figure 1: The HOB 3.0 sales bazaar featured vendors including students and external entrepreneurs, creating a lively atmosphere throughout the event.

Figure 2: The Zumbastic Rush session led by Dr. Aditya from the University Health Centre, encouraging participants to adopt a healthy and active lifestyle.

Figure 3: The Essential Oil Workshop, sponsored by Minilux.co with a 50% participant fee subsidy conducted by the company's facilitator to introduce participants to essential oil production techniques.

Figure 4: The Kampung Kitchen Challenge (KKC) featured a cooking competition sponsored by Aynuf Enterprise, which provided cooking paste sponsorship and cash prizes for the champion.

Figure 5: The Pour Your Own Cup (PYOC) workshop conducted by Mr. Thaqif in collaboration with Kopi10 Kolej Sepuluh, where participants learned the fundamentals of coffee brewing.

Date of Input: 12/07/2026 | Updated: 12/07/2026 | ruzaimi